10 August 2022
We conducted a UX study as part of ECR 4 to evaluate the customer journey when choosing skin cleansing products at Ozon and Wildberries, using Beiersdorf, L'Oreal, Johnson&Johnson, Unilever as examples. Read more...
07 July 2022
We opened another neuromarketing laboratory at MGIMO University at the Business Incubator Center for Startup Entrepreneurship. The project is being implemented as part of the Priority 2030 program. Read more...
02 June 2022
The Neuroscience Center will focus on research and development in the field of education and talent development, economics and marketing, quality of life, and health maintenance, including within the framework of projects on cognitive engineering and personalized medici... Read more...
21 March 2022
Lipetsk State Pedagogical University. P.P. Semenov-Tyan-Shansky launched a neurolaboratory on the basis of the technopark of the LSPU. The neurolaboratory is based on the equipment of the Neurotrend company. Read more...
14 November 2020
The Neurotrend held a free educational online course on neuromarketing during quarantine. For 4 weeks, more than 1,000 participants from 25 countries of the world got acquainted with behavioral economics, neurotechnologies in economics and marketing, psychophysiology, m... Read more...
14 November 2020
Many large companies prefer to test ads before launching it in order to verify the effectiveness of advertising and, if necessary, make adjustments to the final version. The current advertising materials are also analyzed to understand why the advertising did not work o... Read more...
14 November 2020
Marina Koroleva, a leading specialist of the Neurotrend company, took part in the RIA-Novosti podcast dedicated to VR. Read more...
14 November 2020
Together with the research company "Inter-Dialog", engaged in marketing research in the Urals, Neurotrend has opened a neuromarketing laboratory NeurotrendUral in Yekaterinburg. This laboratory became the first infrastructure facility in the territory of the U... Read more...
14 November 2020
On March 4th, an unusual finisage of Dima Gorbunov's 5-HT exhibition took place at the Jart Moscow Gallery. On this day, contemporary art on the walls of the gallery was complemented by the results of a study by Neurotrend. In the artistic part of the exhibition, the au... Read more...
14 November 2020
The authors of the study found a way to more accurately assess people's reactions using the "Neurobarometer" software and hardware complex, which reads the neurophysiological indicators of the human body. Scientists of the Russian company "Neurotrend&... Read more...