Neuroresearch aimed at studying the brand, positioning, attributes, sheds a light on the following topics:
Studying the perception of the brand, identifying element including association tests
Testing the concepts of product/brand positioning and its marketing-mix elements in terms of: attractiveness/ emotional perception, benefits and drawbacks of the concept, understanding the key message, relevance of the category
Testing of the slogan/ logo/ celebrity etc, assessment of its relevance for the brand and advertising/marketing strategy
Research Objects
Naming, brand name
Positioning concepts, attributes, key claims
Brand positioning vs marketing-mix elements
Logo/ slogan/ celebrity vs brand
Equipment and methods used
In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.
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