Research objectives at the point of sale

For over 15 years, leading experts in the field of shopping behavior research have developed a system of indicators designed to describe the behavior of visitors at the point of sale.

This system allows the following:

  • Evaluate the quality of interaction between POS and consumers
  • Analyse shopping behaviour in the environmental context
  • Calculate a sales funnel at a category level
  • Measure the effectiveness of POS materials, layouts, stands etc
  • Measure the effectiveness of interaction between the buyer and staff

Research objects

  • Point of sale itself - efficiency of retail space
  • Stands and various displays
  • In-store communications and POS materials
  • Navigation materials
  • Service and staff
Equipment and Methods

In order to achieve set goals we use a complex methodology that combines classical research methods together with neurophysiological tool to identify the insights of the target audience.

Eye-tracking
Biobracelet
Customer surveillance cameras
Priming
Survey
Metrics & indicators obtained
  • Buyers movement and density maps, traffic generating sections and categories
  • Percentage of those who passed by the product / section
  • Ability to attract visitors and efficiency of the shop windows
  • First viewed section / department of the store
  • Time spent at point / section
  • Percentage of successful visits and transactions
  • Percentage of "confused" visitors
  • Attention to and interaction with various categories / products / materials and staff
  • Layout / in-store communication efficiency in the context of the buyer's journey
  • Emotional assessment of shopping and other individual elements
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