At the stage of idea development (script, animatics)

At the production stage

After movie release

Equipment and methods used

In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.

Obtained metrics and indicators
Movie as a whole, as well as by episode analysis:
  • Memory Retention
  • Interest
  • Attention
  • Emotional Involvement in dynamic and sign of emotion
  • Effectiveness and noticeability of product placement
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