At the stage of idea development (script, animatics)
Choosing the right idea among suggested
Finding recommendation for further improvement of successful idea
At the production stage
Choosing the right montage version that gives maximum response from the target audience
Evaluate the finished movie in the context of normative data
Evaluate expected world of mouth potential
Assess the expectations of the target audience and perception towards the movie and its plot
After movie release
Assess the effectiveness of advertising campaign/movie through by measuring main indicators - understanding, comparison to competitors, meeting the expectations
Equipment and methods used
In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.
RU
