Neurolaboratory is a hardware-software complex designed to detect the neurophysiological responses of respondents during research on various types of content (stimulus) perception.

This is a fast-deploying integrated solution for everyone who is interested in objective information about the characteristics of consumer perception and choice.

The subjects of testing can be: sounds, words, images, video sequences, texts, aromas, sensations in the process of testing and consumption, performing certain actions (for example, performing operator functions, etc.).

The developed software organizes the synchronous operation of the equipment, and allows you to process the measurement results and convert their metrics.

Neurobarometer was developed by Neurotrend JSC as part of the implementation of the Neurobarometer R&D in 2017 - 2020 period.

More than 10 years of experience in the field of neuromarketing research, the fundamental scientific competencies of the project team in the field of neurophysiology, economics, sociology, psychology, mathematics and programming have made it possible to create a HSC that meets the advanced requirements of the research industry.

Who uses neurolaboratories

Our neurolabs are in demand in various sectors of the economy, because of the following key properties:

  • The supplied set of equipment in combination with the software and installation is a turnkey solution that allows you to synchronize several workstations, as well as conduct parallel measurements in neurolaboratories across the globe.
  • Automated data processing provides a high speed of obtaining research results.
  • The neuro laboratory meets the technical requirements for marketing research, as well as scientific research projects.
Products and services for b2c
  • Producers of goods and services
  • Retail
  • Filmmaking
  • Public organizations, funds
Services for b2b
  • Marketing and Sociological Research Agencies
  • Developers of communication strategy and interface
Scientific, socially significant national projects
  • High education institutions
  • Research teams and organizations
  • State structures
Neuro laboratory equipment

Each neuro laboratory is configured according to the needs of the user and the resources available at the time of the decision of creating the laboratory on user’s premises: for commercial market or scientific research purposes, as well as based on the research topic and the requirements for the number of one-time measurements (number of respondents). Thus, the number, composition and combination of main and peripheral equipment in different neurolaboratories may differ.

At the stage of forming the architecture of the future neuro laboratory, Neurotrend team will take into account all the needs that are significant for the partner and will reflect in the technical description of the composition of the equipment and software.

N-TREND BASE (NEUROLABORATORY BASIC EQUIPMENT)
Designed for individual neuroresearch including website and game testing
Designed for collective neuroresearch in “cinema” format
N-Trend-ET500
  • Scanning frequency - 500 Hz
  • The accuracy of determining the direction of gaze - 0.4 degrees
  • Built-in IR camera that allows you to capture the respondent's face with HD resolution - 1280x720 and 25 Hz frame rate
  • Eye to IR camera distance within: 0.5-0.8m
  • The video oculographic module ensures functioning as intended when the respondent's eyes move within the boundaries of ± 20 cm horizontally, ± 13 cm vertically relative to the central position point
  • Provides calculation and transmission via Ethernet to the data server of the following eye tracking results: gaze direction coordinates (gazeX, gazeY) in pixel coordinates of the content presentation screen, as well as pupil diameter
  • The respondent's chairs and eye-tracker racks can be positioned linearly or radially. This is due to the fact that the eye tracker is able to accurately determine the direction of the gaze within the angle between the screen and the eye tracker ± 45 °.
  • N-Trend-ET500 comes with standalone, non-cloud based data processing software to ensure confidentiality of information.
N-Trend-EEG20
  • The number of EEG registration channels - 20 (in accordance with the international EEG registration system according to the 10-20 scheme), the number of EOG channels - 2, the number of ECG channels - 1, YES - 1 sensor
  • Work on solid gel electrodes (does not leave gel marks on the hair, does not require shampooing)
  • Simultaneous registration of EEG, as well as interelectrode potentials and sub-electrode resistances (Rx) from the same channels to control the quality of EEG registration
  • The bit width of the ADC of the autonomous unit of the respondent is 24 bits. Physiological signal sampling rate - 250 Hz
  • EEG, ECG frequency band from 0.16 to 70 Hz
  • Maximum differential input AC voltage before signal limiting - not less than 8 mV (peak to peak)
  • Allowable DC bias voltage - not less than ± 300mV. Common-mode noise rejection ratio - not less than 120 dB. Input resistance - not less than 200 M?
  • Indication of electrode resistance and electrode separation on the PC screen in telemetry mode
  • The channel of registration of motor activity (DA) of the head using the built-in 3-axis accelerometer sensor
  • Time of continuous operation from accumulator or battery - not less than 3 hours
N-Trend-BIO
  • The wireless physiological module provides registration of photoplethysmogram (PPG), galvanic skin response (GSR) and electrocardiogram (ECG)
  • Structurally fixed on the arm with the location on the medial-ulnar side of the hand (edge of the palm)
  • The built-in photoplethysmogram (PPG) sensor provides stable recording of the pulse curve signal from the medial-ulnar side of the hand (palm ribs)
  • PPG channel frequency band from 0.16 to 30 Hz
  • The recording range of the signal of electrodermal activity (galvanic skin response) is from 1 to 100 μS, while the noise swing in the channel is not more than 0.2 μS
  • There is a connector for connecting a conductor with an electrode used to record an ECG relative to another electrode built into the physiological module and having direct galvanic contact with the skin of the wrist or thenar of the hand
  • ECG recording band from 0.16 to 30 Hz. ECG recording range - 8 mV.
  • Time of continuous operation from accumulator or battery - not less than 10 hours
N-Trend-PPG
  • Data registration is carried out from the earlobe
  • PPG ear sensor channel frequency band from 0.16 to 30 Hz
  • Time of continuous operation from accumulator or battery - not less than 10 hours
CNS (concentrator of neurophysiological
signals)
Prime Box (N-Trend - PrimeBox)
  • Possibility of connecting a photo sensor
  • Ultra-precise recording of the time of pressing the button (up to 1 ms)
  • Body and natural wood
ADDITIONAL CONFIGURATIONS
NTREND-M (includes Mobile set)
NTREND - MVR (includes VR set)
How it all works together

Thanks to a specially designed concentrator of neurophysiological signals (CNS), data collection from wireless modules, as well as their synchronization and transmission to the data server is provided via an Ethernet network.

The screen of the concentrator contains information about the electrode resistance for all channels, the presence of eyes in the area of the eye-tracker, information about the presence of photoplethysmogram data and galvanic skin response, the level of battery charge of all devices.

The measurement results are uploaded to the cloud-based data processing system, where they are processed and report is generated.

Servers: for Russian users of the system, all processing facilities and servers are located on the territory of the Russian Federation.

How the signal is interpreted

To assess the results of neurotesting, specially developed metrics are used. Metrics - are the indicators that assess the effectiveness of marketing communications (interest, attention, emotions, memory retention, cognitive load etc). It is the result of interpreting neurophysiological signals through numerous measurements.

At the stage of creating a neurolaboratory, experts from Neurotrend provide specialised training on how to interpret and use the metrics analysis.

Today, Neurotrend has developed and validated more than 25 metrics for various types of content that can be applied to different psychological reactions of respondents.

METRICS CURRENTLY IN DEMAND

For trailers: reading factors, interest, attention, zones of interest, emotional valency, involvement, signs of emotions in the moment in time, memory retention, types of emotions in the moment in time, strength of associative connections

For text: reading factor, viewing sequence, difficulty, memory retention, cognitive load, text complexity

For mobile app: cognitive load, strength of associative connections, navigation effectiveness, time spend of the page (of the app)

Static objects in the laboratory: reading factor, viewing sequence, zones of interest, memory retention, attractiveness (EEG), strength of associative connections, reaction time, motivation to purchase

For audio content: involvement, memory retention, attention to audio stream

MAP OF OUR LABORATORIES
Neurotrend Moscow
HQ and neuromarketing laboratory

CEO: Galkina N.V.

Address: Russia, Moscow, Zvenigorodskaya street, 12

Email: labs@neurotrend.ru

Phone: +7 (495) 661-03-55

Center for Cognitive Economics, Faculty of Economics, Moscow State University M.V. Lomonosov

Address: Russia, Moscow, microdistrict Leninskiye Gory, 1 building 46

Contact person: Eleonora Surina

E-mail: labs@neurotrend.ru

MGIMO Neuromarketing Laboratory
MGIMO Ministry of Foreign Affairs of the Russian Federation

Address: Russia, Moscow, Prospect Vernadsky, 76k3

Contact person: Klepikov Oleg

E-mail: neuro@inno.mgimo.ru

Tel: +7 (495) 234-58-26

Neurolaboratory MGPPU Center for career guidance and pre-university education PRO PSY

Address: Russia, Moscow, 2nd Frunzenskaya street 2/36

Contact person: Olga Yesenina

E-mail: eseninaoe@mgppu.ru

Tel: +7 (916) 127-02-66

Neurotrend Ural, office and neuromarketing laboratory

Address: Russia, Yekaterinburg, st. Radishcheva, 33 entrance 1a, 2nd floor

CEO: Buchelnikova M.V.

E-mail: ural@neurotrend.ru

Tel: +7 (912) 222-37-95

Neurotrend Samara

Address: Russia, Samara, Gagarina street, 18

Contact person: Artem Kolsanov

E-mail: marketing@smartslab.ru

Tel: +7 (937) 794-99-43

Scientific and educational laboratory Neurolab

Address: Russia, Kazan, Kremlevskaya street, 18

Contact person: Kalenskaya Natalia

E-mail: public.mail@kpfu.ru

Tel: +7 (843) 233-71-09

Center for Cognitive Research and Neuroscience, TSU "NeuroTomsk"
Tomsk State University

Address: Russia, Tomsk, Lenin Ave, 36

Contact person: Tolstova Maria

E-mail: tolstova_11@mail.ru

Tel: +7 (952) 151-55-42

How to buy neurolaboratory/ equipment

To receive a consultation regarding the neurolaboratory or separate modules of equipment, please choose any of the following options:

Call us at +7(495) 661-03-55 from 10.00 to 20.00 (Moscow time)
Send your enquiry via email at info@neurotrend.ru
Request for a callback (we will answer within 48 hours, during working days)