UX/UI Objectives

Usability (UX/UI) research with the use of neurotechnologies is conducted to:

  • Assess the convenience and understanding of the interface, build customer journey
  • Gather consumer perception and measure the effectiveness of main pages/ screens
  • Test the design, navigation and communication elements
  • Determine the complexity of completing customised tasks

Research Objects

The objects of the research can be any devices/ interfaces presented on a competitive market, as well as new products and prototypes that are planned for launching:

  • Websites and separate pages
  • Online portals
  • Softwares
  • Lendings
  • Internet stores and their elements
  • Mobile applications and games (IOS / Android)
  • Prototype
Equipment and methods used

In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.

Eye-tracking
In depth F2F interview with the use of projective techniques and questionnaires
Polygraph
Obtained metrics and indicators
  • Attention
  • Emotional involvement and the strength of emotional reaction
  • Changes in emotions when using the website/mobile app
  • Effectiveness of navigation
  • Time and success rate of task completion
  • Statistics of visits, clicks, scrolls in general, as well as relate to the shortest user path
  • And others depending on the design experiment
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