Website, mobile app
(UX/UI)

Websites, portals, lendings, internet-stores, mobile applications etc.

UX/UI Objectives

Usability (UX/UI) research with the use of neurotechnologies is conducted to:

Assess the convenience and understanding of the interface, build customer journey
Gather consumer perception and measure the effectiveness of main pages/ screens
Test the design, navigation and communication elements
Determine the complexity of completing customised tasks

Research Objects

The objects of the research can be any devices/ interfaces presented on a competitive market, as well as new products and prototypes that are planned for launching:

Websites and separate pages
Online portals
Softwares
Lendings
Internet stores and their elements
Mobile applications and games (IOS / Android)
Prototype

Equipment and methods used

In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.

Eye-tracking

In depth F2F interview with the use of projective techniques and questionnaires

Polygraph

Obtained metrics and indicators

Attention
Emotional involvement and the strength of emotional reaction
Changes in emotions when using the website/mobile app
Effectiveness of navigation
Time and success rate of task completion
Statistics of visits, clicks, scrolls in general, as well as relate to the shortest user path
And others depending on the design experiment

Order our research