Goals of testing static materials and communication elements

Testing of static materials with the use of neurotechnologies is conducted to:

  • Select more effective elements from the consumer’s perspective (options of logos, colours, composition, celebrities etc)
  • Connect all of the poster/ board/packaging elements in ‘ideal’ composition
  • Determine how consumer reads the text/ slogan/ USP
  • Identify patterns of attention/ interest/ memory retention of tested material (including comparison to competitors)

Research Objects

Objects of the research can be any static materials in various distribution channels:

  • Packaging
  • Posters
  • Banners, pop-up screens
  • Street boards and light-boxes
  • Showcases (real and digital)
  • Paintings, drawings, installations
Equipment and methods used

In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.

Obtained metrics and indicators
  • Memory Retention
  • Interest
  • Attention
  • Measures of harmony
  • Reading patterns (if applicable)
  • Strength of associations and key message
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