Often respondents are not able to clearly explain the motivation behind their behaviour or attitude, reasons behind choosing this particular brand/ product/ category/ shop etc. Post-factum standard methodologies increase the likelihood of forgetting and rationalizing when answering questions. Combining ethnographic research methods with neuromarketing tools allows you to clarify and solve the following tasks:
Objects of the research can be goods/services/ brands at the stage of market maturity, when deep diving in understanding your consumers is required in order to create strong emotional connection.
In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.