RUProgram 1: Theory + practice (elaborating your own research business objective with the application of neurotechnologies)
Who it is for:
Individuals making decisions with regards to business development, communications, consumer experience management, product proposal development
Program design:
Theoretical module + workshop on realisation of company’s own project with the use of neuroscientific tools based in Neurotrend laboratory
Main objectives of the program:
Teach and educate the team on how to apply innovative research tools in order to maximize the effectiveness of upcoming marketing research studies
Result:
Formed competencies in the areas of applying and interpreting neuromarketing tools
Report based on results of the conducted neuromarketing research according to the relevant business objectives
Program 2:
Business lectorium
Who it is for:
Teams involved in communication management, research activities, development of product and price positioning, strategic business development
Program design:
2-12 lectures developed according to the specification of the client’s business and audience. Exact composition of speakers is determined during coordination of the lecture topics. It can include specialists from areas of scientific and practical knowledge such as neuromarketing, behavioural economics, sociology, neurophysiological, psychology and IT
Main objectives of the program:
Increase competencies levels of the team in areas of modem approaches to data collection, analysis and interpretation based on application of neurotechnologies
Result:
Actualization of knowledge on currently applied methods and research tools, allowing to provide competitive advantage
Program 3: Workshop - Internship
for marketing team in the laboratory
Who it is for:
Business research team
Program Design:
Learning about the equipment that detects neurophysiological signals in neurolaboratory (including full access to the equipment)
Participation in preparatory, main and final research stages, as a respondent and/or research assistant
Working the acquired research results together with our specialists
Discussion regarding the questions on interpretation of the results at the stage of final report development
Main objectives of the program:
Increase competencies levels of the team in areas of application of neurotechnologies for the research purposes
Result:
Ability to independently develop design of the experiment with the application of neuromarketing tools
In-depth understanding of key benefits of given complex of tools