Today, there's a growing reliance on websites and mobile applications to fulfill various needs, from ordering food to finding a qualified medical specialist. However, for these platforms to be effective, they must be user-friendly and intuitive.

Usability (UX | UI) studies utilizing neurotechnologies are conducted to assess the usability and clarity of interfaces, determine the customer journey, investigate perception, measure the effectiveness of landing pages, test design, navigation, and communication elements, and identify user task complexities.

The subjects of research can include websites and individual pages, software, online stores and their components, as well as mobile applications and games tailored for both smartphones and desktop devices.

The utilization of neuro-UX|UI research aids in crafting more user-friendly and functional interfaces, considering users' perception characteristics and needs.

In the video, we demonstrated how neuro-UX|UI research is conducted. You can view the brief episode at https://www.1tv.ru/-/ikjshq