In November, Natalia Galkina and Alesya Chichinkina took part in the Open Data forum, which brings together science and business to discuss advanced data processing technologies and the implementation of AI.

At the expert session "NeuroData: neurotechnologies for business", we presented approaches to using neurotechnologies to optimize marketing strategies, improve customer experience and strategic planning. We also discussed the current state and prospects for the development of technologies, examples of integrating VR and neuromarketing into business processes.

Particular emphasis was placed on the practical application of neurotechnologies:

- Joint projects with a network of neurolaboratories

- Implementation of neuromarketing in business processes, which is successfully demonstrated by the MAY company

- Unique experience of the Russian Railways corporation in using neurotechnologies

The forum has become a platform for strengthening the ecosystem that combines big data and neurodata, which opens up new horizons in understanding human behavior and decision-making. This is of great importance for both business and society as a whole.

We are proud to be part of these changes that contribute to strengthening competitiveness and the transition to a knowledge economy.