On October 17, 2023, Natalia Galkina, the General Director of Neurotrend JSC, delivered an interactive lecture titled "Neurotechnology and Media: How it Works" to students majoring in Advertising and Public Relations at the Higher School of Creative Industries. The lecture was part of the IV International Conference of Students, Postgraduate Students, and Young Scientists, themed "Creativity Strategies in the New Reality."

During the session, Natalia delved into the intricate challenges posed by the new reality, encompassing the convergence of biology and technology, the evolution of the digital economy, and the global shifts in markets. In this era of transformation, communication professionals are actively competing for audience attention. This necessitates a profound comprehension and analysis of how audiences perceive various products, a realm where neuromarketing research plays a crucial role.

Source: https://www.reu.rf/36397-gostevaya-lektsiya-natali-galkinoy-o-neyrotrendah-v-plehanovskom-universitete