RUNeurotrend, not only supporting, but also creating neuromarketing trends, conducted a neuro-study of the unconscious perception of art at the JART GALLERY site.
The purpose of the experiment was to find out how different the approach to viewing contemporary art and the process of visiting the same exhibition is for professionals and amateurs, how different audiences perceive what they see and where each of them finds their happiness molecules. With the help of modern neurophysiological equipment, an eye tracker and a biobraslet, the specialists of the Neurotrend analyzed where and how the person looked: what he looked at for a long time, what he saw in passing, and what he did not pay attention to at all, as well as what emotions were caused by what he saw among the visitors of the exhibition.
Russia 1 TV channel filmed a story about this and told the viewers of the “Morning of Russia” about the results of our research.