The Neurotrend held a free educational online course on neuromarketing during quarantine. For 4 weeks, more than 1,000 participants from 25 countries of the world got acquainted with behavioral economics, neurotechnologies in economics and marketing, psychophysiology, marketing research and the practice of applying neuromarketing methods.

 

Quarantine conditions have made their own adjustments to the lives and work of many people, as well as companies. Neurotrend, as the leader of the neuromarketing market in Russia and one of the technological leaders of the NTI, did not ignore this situation, quickly adapting its work to the realities of online life. Quarantine is not only a time of losses for business, it is a time to stop, exhale, look around and do what hands did not reach during busy working days.

 

Neurotrend specialists have been teaching behavioral economics and neuromarketing at leading universities in Moscow for several years: Moscow State University, MGIMO, HSE, Ranepa. Also, our corporate clients are aware of the opportunity to introduce their employees to neuromarketing with the help of our lecturers, so that the neuromarketing research tool is in the hands of understanding specialists within the company. But a specific product has been created for both universities and corporations. At the same time, we often received questions from individuals who wanted to take a course on neuromarketing for themselves, besides, they were often people who did not live in Moscow.

 

In the very first week of self-isolation, the Neurotrend adapted its information products to an online format and launched free neuromarketing classes. More than 1,000 listeners from Russia, Ukraine, Belarus, the USA, Germany, France, Israel and even from the sunny island of Bali - a total of 25 countries - spent 4 weeks with the leading employees of the company. They were specialists of various fields, ages and levels of education. Doctors of sciences, people over 70, and people of art were with us!

  

The course was designed so that students would get a comprehensive understanding of neuromarketing and be able to really use new knowledge in practice. The course began with lectures by Natalia Galkina, CEO of Neurotrend, she spoke about behavioral economics and neurotechnologies in economics and marketing, then Marina Koroleva, a leading researcher at Neurotrend, took the baton, who spoke in clear and popular language about the physiology of the brain, about psychophysiological methods of neuromarketing and the tools used by neuromarketers. The second part of the course was devoted to practice. The introduction to the classical methods of marketing research was conducted by the Director of Innovation of Neurotrend Dina Grigolaya. Valeria Raevskaya, the commercial director of Neurotrend, completed the course. In her lectures, Valeria focused on cases and illustrations of the use of neuromarketing methods, Valeria showed exactly how neuromarketing can be useful in the work of marketers and advertisers. Each lecture received about 500 views, and 150 listeners decided to control the acquired knowledge and pass the final task. More than 120 people completed it successfully!

 

As Natalia Galkina, CEO of Neurotrend, noted, “Our goal is not only business development and profit increase. These goals are clear and inherent to all developing companies. We also consider it an important goal to educate professional neuromarketers in the country, because they are the future of our market. We have always paid great attention to the tasks of teaching at universities and were glad to give the opportunity to get acquainted with neuromarketing to a wide range of interested people. We will continue to educate and develop the neuromarketing market in Russia!”