When the research is conducted, there are times when respondents tend to voice socially approved responses, hiding their real emotions and opinions. NEURO INSIGHT methodology with the synchronous recording of vegetative indicators allows to reveal true insights, as well as emotions of respondents, not only " words", but also on the basis of their neurophysiological reactions.
This approach provides insights to the following objectives:
Objects of the research can be any products or services in different spheres, from mass goods to exclusive products.
Neuro Insight method is also actively used in social spheres to analyse boiling points.
In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.