How to understand that the text in advertisement or other information materials is comprehensive enough for the target audience? This question, as well as many others can be answered by NeuroText - method based on scientific text research with the use of neurotechnologies:

  • Finding special characteristics of text perception - reading patterns
  • Evaluation of text effectiveness - understanding and remembering the main idea and key messages
  • Assessment of headings, text elements, visual components (images, icons, signs etc)

Research objectives

  • Brochures/ booklets/ leaflets/
  • Catalogs
  • Media: newspapers/ magazines/ online
  • Newsletters
  • Separate website information pages
Equipment and methods used

In order to achieve our goals we use a complex methodology that combines classical research methods and neurotools to identify applied and targeted insights.

Eye-tracking
Biobracelet
In-depth F2F interview
EEG
Obtained metrics and indicators
  • Noticeability
  • Attention and number of fixation son various parts of the text and design elements
  • Number of fixations
  • Pattern reading technique
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