Running from November 9 to 11, the event attracted over 150 participants, including students from TSU and other universities in Tomsk, as well as scientists and business representatives specializing in linguistics, neuroscience, cognitive science, big data, pedagogy, marketing, advertising, and product design.
Our company played a highly active role in the intensive:
Natalia Galkina delivered a lecture titled "Neurotechnologies for Content Analysis: How They Truly Function," offering a detailed exploration of methods for analyzing media content such as TV series, films, advertising, TV shows, and text. During the lecture, participants delved into the challenges encountered by companies when seeking to capture consumer attention.
Alexander Luzhin discussed the potential applications of neurophysiological research in evaluating individuals' physical and mental well-being in the workplace, sharing his insights and experiences in organizing and conducting such research.
On the event's second day, our company collaborated with representatives from Russian Railways, TSU, and UNN in the roundtable discussion "Neurotechnologies for Science, Education, and Business." We showcased projects from Russian Railways, shared collaborative research endeavors with TSU, and gleaned insights from our colleagues in Nizhny Novgorod and Iran.