«The Experience Economy» Book by B. Joseph Pine II and James H. Gilmore
«Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – Illustrated, 24 February 2009» by Richard H. Thaler (Author), Cass R. Sunstein (Author)
«Thinking, Fast and Slow» Book by Daniel Kahneman
«Judgment Under Uncertainty: Heuristics and Biases» Book by Amos Tversky
«Why We Buy: The Science of Shopping» Book by Paco Underhill
«Neuromarketing For Dummies» STEPHEN J. GENCO, ANDREW P. POHLMANN, PETER STEIDL.
«Buyology: Truth and Lies About Why We Buy» Book by Martin Lindstrom
«Decoded: The Science Behind Why We Buy» Book by Phil Barden
«Brainfluence» by Roger Dooley
«Atlas du cerveau» Book by Rita Carter
«Making Up the Mind: How the Brain Creates Our Mental World» Book by Chris Frith
«The Emotional Life of Your Brain» Book by Richard Davidson and Sharon Begley
«Your Conscious Mind. Unravelling the greatest mystery of the human brain» under guidance of K. Williams