At the stage of idea development

At the production stage

After campaign launch

Equipment and methods used

In order to achieve set goals we use a complex methodology that combines classical research methods and neurotools to identify apply target insights.

Obtained metrics and indicators
General for video:
  • Memory retention
  • Interest
  • Attention
  • Emotional involvement
  • Brand strength
Dynamic (by second/ by episode):
  • Attention to details (characters/ storylines/ branding elements etc.)
  • Changes in emotional reaction in the process of viewing, emotional triggers
  • Closeness of branding to emotional peaks

Normative database

Neurotrend’s database contains over 1000 tested TVCs of various categories for products and services.

Accumulated statistica data allowed us to formulate norms for TVCs and animatics in general, as well as for their individual categories

Our standards are verified by leading neuromarketing associations: ARF and NMSBA

To accumulate neurophysiological norms for advertising, Neurotrend together with conducts monthly proactive non-commercial research NEUROVISOR. The description of the research and results can be found via link

How TVC research is conducted

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